Incentives on Trucks Decline Featured
28 February 2018
Average incentive spending through the first three weeks of February is $3,840, down $14 versus the same period last year, according to J.D. Power and LMC Automotive. The decline in spending is particularly notable given that incentives have risen consistently since 2013. In December 2017 for example, spending rose by over $400 from the prior year.The decline is due to reduced spending in select segments of the industry, specifically, trucks and SUVs offered by domestic manufacturers. Incentives on domestic trucks and SUVs have fallen $450 through month-to-date. In contrast, incentives on non-domestic trucks and SUVs have risen $482 and spending on all cars is up $80.