Used Car News

AutoTrader.com hit an all time new record day in site traffic this month, recording 986,052 unique visitors on Feb. 15.

During January and February, AutoTrader.com had several high-profile marketing activities underway that exposed the brand to millions, helping drive this record traffic day.

During 2009, AutoTrader.com routinely surpassed 15 million unique monthly visitors.  In January, the AutoTrader.com site had 15.98 million unique monthly visitors, a record for January.  January's results and the one-day record of 986,052 unique visitors set on President’s Day, indicate the company could continue to see record results during 2010.